Baumit
Brand programme 2.0
Format
Client project
Client
Baumit
Year
2019 to 2020
Disciplines
- Social media
- Video production
- Branding
- Localisation
A programme that ran for two years, starting with social media and ending in the brand itself.
We started with social media management and the work kept growing, first into video production and then into the brand underneath all of it.
International commercials were adapted for local markets so the messaging actually read as relevant here rather than translated. We refined the brand identity against the client’s goals, keeping it consistent while making it look more current.
Everything from the content to the campaign rollout had to be clear enough to work online and off.
2019
Start
2020
Rollout
2.0
Brand
Gallery





